Apply for the Founding 5 Shortlist

The Spike Story: Turning the Tide on Literacy

At Spike’s Sight Words, we believe that no child should be left behind because they find reading “boring” or “difficult.”

We know the statistics: 1 in 4 children leave primary school without reaching the expected standard in reading. But we also know the solution isn’t more screen time or repetitive worksheets. It’s connection, play, and tactile engagement.

Our award-winning, DfE-vetted (Jaggaer 5075) board game was designed to turn sight word practice into a high-energy adventure. By moving the learning from the screen to the table, we help children build rapid, active recall while having the most fun they’ve ever had in a classroom.


What We Are Looking For

We have the tools and the government vetting—now we need the “Heart.” We are looking for a select group of Pioneer Literacy Leads to help us take Spike into every school or community centre in the UK. You don’t need to be a corporate CEO; you just need to be someone who:

  • Loves Working with Children: You understand that a laughing child is a learning child.

  • Has an Educator’s Soul: Whether you are a TA, a former teacher, or a dedicated tutor, you know how to spot a “lightbulb moment.”

  • Wants Freedom: You are looking for a way to earn a professional income that fits around your own family or lifestyle.

  • Is Driven by Impact: You want to see real, measurable progress in the children you support.

We aren’t looking for hundreds of people right now. We are looking for five “Founding Spikes”—partners who will help us prove that this model can change the face of UK literacy intervention.

The “Founding 5” Pioneer Offer

We are ready to scale nationwide, but we want to do it with the right partners. To get the ball rolling, we are launching an exclusive Pilot Scheme for our first five Literacy Leads.

Standard Franchise Founding Partner Pilot
£3,000 Initial Fee £0 Fee (Waived)
Full Training Suite Included
Exclusive Territory Included
Ongoing Brand Support Included

Level 1: The Spark (The Side-Hustle)

  • Ideal for: Private Tutors or Parents.

  • Goal: Boosting literacy in 1-on-1 sessions or very small groups (up to 4 children).

  • The Kit: 1 Pack (3 Boards) + Digital Training Guide.

  • Access to Digital Reward Templates. Print your own certificates at home to celebrate your students’ milestones.

  • Investment: £45

  • The Vibe: “I want to help the kids I already work with and see if Spike is for me.”


Level 2: The Hub (The Community Builder)

  • Ideal for: TAs, Teachers, or passionate Community Leads.

  • Goal: Running weekly after-school clubs or school-paid “Catch-Up” groups (up to 12 children).

  • The Kit: 2 Packs (6 Boards) + Full Marketing Suite + “Founding Partner” Status.

  • A physical Starter Roll of Spike Stickers plus a master set of high-gloss “Completion Certificates.” These are the “badges of honour” that children proudly show their parents at pickup.

  • Customisable Marketing Suite: Access to our professionally designed poster and leaflet templates. Simply drop in your local Hub details and you’re ready to promote!

  • Investment: £90

  • The Vibe: “I want to run my own sessions and earn a professional hourly rate in my local school or community centre.


Level 3: The Wave (The Area Lead)

  • Ideal for: Career changers or those wanting to run multiple sites.

  • Goal: Dominating a local area, running multiple workshops, and potentially managing other tutors.

  • The Kit: 4 Packs (12 Boards) + Printed Spike Merch (T-shirt/Banner) + 1-on-1 Mentorship.

  • A full Bulk Reward Kit, including multi-design sticker rolls, premium embossed certificates, and “Spike Graduate” wristbands or badges.

  • Customisable Marketing Suite: Access to our professionally designed poster and leaflet templates. Simply drop in your local Hub details and you’re ready to promote!

  • 100x High-Quality, Full-Colour Leaflets: Professionally printed on premium 250gsm silk paper. We will customise these with your local Hub details, contact info, and session times before shipping them directly to you.

  • Professional Distribution Guide: A strategy sheet on exactly where to place these leaflets to get the highest sign-up rate in your local area.

  • Toy Counters Included: Our boards are designed to be used with any small toy or toy figurines such as cars or animals. We encourage children to bring their favourite character to the session, making every session unique! (A starter set of counters is included in Level 3 kits)
  • Investment: £175

  • The Vibe: “I’m ready to scale. I want Spike to be my main business and impact as many schools as possible.”


Your Earning Potential

Take Control of Your Income. As a Spike Lead, you are the boss. While you have the freedom to set your own rates, we provide a proven pricing framework used by successful educators to ensure your Hub is both sustainable and rewarding.

  • Parent-Paid Clubs: We recommend a rate of £8 – £12 per child for a 45–60 minute after-school session.

    • Example: A Level 2 Hub Lead with 10 children at £10 each earns £100 per hour.

  • School-Funded Interventions: For schools using Pupil Premium or Catch-Up budgets, we recommend charging £45 – £60 per session for targeted intervention groups.

The “Quick-Start” Math: Because our pilot entry cost is so low, most Level 2 Leads find that their initial toolkit investment of £90 is fully covered after just one or two sessions. Everything you earn after that is your profit.

The Spike Partnership: We succeed only when you do. That’s why we’ve waived all monthly franchise fees. Instead, we use a simple 90/10 revenue split. You keep 90% of your session fees, while the 10% platform fee covers your ongoing marketing updates, portal access, and national brand support.

 

The “Founding 5” Bonus:

“As a Founding Partner, you will receive our ‘Premium Reward Pack’ (usually reserved for Level 3) regardless of which level you join, to ensure your first sessions are a massive hit with the children.”

You don’t need to be a graphic designer to run a successful Hub. We provide the professionally designed, DfE-aligned templates you need to fill your sessions. Just add your local details and hit print!

To maintain our high standards and ensure every Spike Hub is a safe, trusted environment, all Leads are required to hold a valid Enhanced DBS check and their own Public Liability Insurance. Most of our Pioneer Leads are teachers or TAs who already have these in place. If you’re starting fresh, don’t worry—as part of your onboarding, we provide a step-by-step checklist and point you toward our preferred partners to get you fully covered and ‘school-ready’ in no time.

Bring the Magic: Mascot Visits with Spike!

Want to make a massive splash in your local community? As a Spike Literacy Lead, you have exclusive access to a very special VIP (Very Important Pupil)… Spike the Octopus himself!

Having a physical mascot isn’t just about fun; it’s a powerful business tool that helps you stand out and scale fast.

How Spike Helps You Grow:

  • The Ultimate Launch Tool: Kick off your new Hub with an “Assembly Takeover.” Nothing gets children (and Headteachers) more excited for a new club than a surprise visit from Spike.

  • Viral Marketing: Mascot visits are “photo-gold.” When parents share photos of their children with Spike on social media, they are doing your marketing for you.

  • Premium Event Days: Host “Spike Literacy Festivals” or holiday workshops and charge a premium for the “Meet and Greet” experience.

  • Community Presence: Represent your brand at local school fetes, library events, and high-street fairs to capture new sign-ups instantly.

🐙 Special Founder’s Perk:

We want our Founding 5 Pioneers to succeed from day one. As part of your launch package, we offer a subsidised mascot visit to help you fill your first sessions and capture high-quality marketing photos for your local Hub.

Mascot visits are booked on a first-come, first-served basis and are subject to a standard appearance & travel fee. Details available in your Discovery Pack.

Are You One of the Founding Five?

We aren’t looking for investors; we are looking for partners. If you have the passion to help children master literacy and the drive to run your own local hub, we want to hear from you.

The Application Process:

  1. Submit Your Interest: Fill out the short form below.

  2. Initial Application: Tell us about your experience.
  3. Discovery Call: A 15-minute chat to discuss the model and your local area.

  4. The Reveal: Shortlisted candidates receive the full Discovery Pack and Hub Lead Portal access.
  5. Training & Kit: Secure your spot, receive your Spike toolkit and board games and complete your lead training.

  6. Launch: Start your first session and join the literacy revolution.

Ready to lead the way? We are looking for five passionate individuals to launch our pilot Spike Hubs. Because this is a partnership, we don’t just take anyone—we are looking for the best.

Submit Your Expression of Interest